You just pressed submit!
You have signed up for your first trade show of the year!
You’ll need some branded swag to give away right? You need items that will catch the eye of your future customers! It only takes 7 seconds for a trade show attendee to form a first impression of your brand! Don’t fall short, we are your one stop shop to promotional items.
Below are some tips to consider how to outshine the booth next to you by bring the best of the best and setting up for the ultimate Trade show booth!
Swag – Our first tip; keep in mind when picking out promotional items you want to be practical such as pens, water bottles or key chains. But you also want to think outside the box while still being practical, think of things people can use on a daily basis, something that won’t get shoved in a desk or thrown away because the consumer has no use for it.
If you are unsure, we are always here to help guide your way to your trade show needs. Let us help you pick some gear out. Or share our input on what t-shirt would look best with your logo screen printed on it.
FREE – It’s common knowledge that everyone is a fan of anything free. You will have more success at your booth if people feel as though they worked for their freebie, they will walk away with their head raised high feeling accomplished.
Example: Provide a game for consumers to participate in, one company had people partake in a game of Skee-Ball to earn a colorful Pop Sockets. How doesn’t love a good game of Skee-Ball?
This attraction helps the consumer connect, doing something fun and being rewarded to your brand. Now every time they look at your promotional item, whether it be a screen-printed t-shirt or a branded water bottle they will have a positive memory.
Presentation – Why would you spend the time and money on having awesome shirts screen printed and just throw them in a box on the ground for only you to see. Be sure your freebies are being seen, being creative with how you arrange items and giving them dimension will help consumers see thing more clearly. Displaying your promotional items, the correct way is just as important as displaying yourself by wearing your own brand, engaging with trade show passer buyer’s, and handing your freebies out directly to each person who walks by.
Don’t forget, having your logo displayed clearly is huge, you don’t want consumers searching for your company name. Make a bold statement with a snazzy banner or sign.
Tip # 4
Extra Extra – What’s better than free? Free FOOD of course! While this method isn’t for every company, it will work for most! In tip #3 we touched on presentation, bring in other items to your booth to help display promotional items is a great idea.
One company decided to hand out small chip bags, attached to their hand out was a bag clip with their logo displayed on it! Reaching back to Tip # 1 where we urged you to think outside the box but still be practical – this is the perfect example! Who doesn’t need an extra bag clip? Now when the consumer is reaching for their midnight snack, they will be reminded of your company and the delicious snack you provided them!
Whether it’s shirts for you to wear or pass out during the trade show, a bag clip for some chips or even a company sign to grab some attention, Pacific Company is able to help you out with all your promotional needs, don’t hesitate to call for inquires, we are here to help better your business future.