New Year Prep … Already?

New Year PrepI know what you are thinking … New Year prep already? Yes! In all honesty you probably should have already started thinking about your plan for 2018. Now we can’t help you with your entire marketing strategy, however we can help you with branding your business. Whether you are just starting out or have been in business for years we can help you when it comes to getting your logo out there.

We don’t mean that we will do your advertising for you, but we will help you choose the right products for you to put out there with your name on them. Custom apparel and promotional products are essentially walking billboards and do all the work for you!

New Year Prep: Where to Start

There are so many different options out there when it comes to custom apparel and even more with promotional products! It can be very intimidating and may have even been the reason you haven’t explored this in the past. Fear Not!

We know how overwhelming it can be and that’s where we come in. We just need you to give us some basic details about what you are looking for (apparel or promotional products), your budget, logo and quantities. From there we can find options for you to help you rock 2018!

Curious? Take a look at our online catalogs and see all of the possibilities: Apparel | Promotional Products

Improve Your Design without Increasing Your Cost

We all love those flashy printed t-shirts that we see in the stores, but let’s be realistic here. Pulling off a design like that for your event may not fit within your budget. Doing a full color print or using a specialty ink can really make the cost of your shirts jump. Not to fear, we have a few ideas for you to improve your design without increasing the cost of your shirts.

Three Tips to Improve Your Design

Improve Your Design | HalftonesUse Halftones

If your design has multiple colors in it you can bet that it will be one the more expensive side. One way to bring down your cost and cut down on the number of colors used is to create halftones within your design. Halftones use a color that is already in your design, so if you have a couple colors in your design that are similar this is the perfect place to use halftones. Not only will this bring down the number of colors in your design it will also create a little more depth.

Add Texture

Improve Your Design | TextureAnother simple yet effective way to spice up a simple design without adding to the end cost is to add texture to it. One of the more popular options lately has been to add a distressed pattern to the design to give it more of a vintage look.

This is a very simple way to add more detail to your artwork with adding colors and increasing your cost.

Use the Shirt Color

Improve Your Design | Negative SpaceWhen putting your design together think about how you can use the shirt color in the design. Not only will it cut down on the number of colors in your design, but the negative space will make it so your print is not heavy. Using negative space and breaking up the design by using the shirt color makes the print much more breathable.

Do you have other questions when it comes to ordering custom t-shirts? Contact us HERE or send us a message on FACEBOOK!

Top 3 Screen Printing Mistakes

Screen Printing MistakesAnd how to avoid them.

Mistakes are inevitable. No matter what industry you work in there are bound to be mistakes, after all we are only human. Even though mistakes cannot be 100% prevented you can do things to minimize how often they happen. We have compiled a list of our most common screen printing mistakes and what we do to minimize them.

Our Screen Printing Mistakes

Smudged Print

Sometimes during printing you end up with a smudged or ghost print. This occurs if the t-shirt or the screen shifts during the printing process. If you do not have enough spray tac on your palette your apparel can shift between prints.

When printing we are always checking to make sure that our screens are tight and that we have enough spray tac to hold the apparel in place. With that being said it does happen from time to time. When it does we replace the shirt for the customer and use the messed up one for future test prints.

Missing Graphics

Very rarely we have had a small piece of a graphic missing from a print. Such as a line missing here or part of a logo not showing up there. This happens when the artwork is being output and burnt to the screen. When working with the art we work with pantone colors. For example if one of the main colors in a graphic is red there might be a piece of it that looks like it is the same red, but it may not be the exact same pantone number and therefore could get left out when burning the screens.

The best way we have found to avoid this is by double checking everything at every stage during the process. There have been a couple times where something has made it to print then been caught and we have to go back and fix it. Which can be very time consuming, but at least our customer is getting what they expected!

Flaking or Cracked Ink

More often than not people jump to the conclusion that their ink has gone bad if it cracks or flakes after being printed. However, this is not always the case, very rarely it is. In reality it is because it hasn’t been cured properly and unfortunately there are many factors that can play into this issue. A good place to start is by checking the temperature with a temp gun and/or thermal strips. If your temps are good it could be that the layer of ink is too thick or there is moisture in the garment keeping it from reaching the full temp.

We recently ran into an issue similar to this and we had to go through a few different tests only to discover that it was a combination of old ink and over flashing the garment.

The Best Piece of Advice …

Screen printing mistakes can be costly if you don’t catch them ahead of time. Double check everything during your printing process and then check it again!

Have questions? Shoot us an email or send us a message on Facebook.

Get the Most Out of Your Promotional Products

Promotional ProductsSo you have decided to add promotional products to your marketing strategy? Great! However, you are not quite sure how to make them do the work for you that everyone keeps telling you about. Don’t worry, we’ve got you covered!

Make Your Promotional Products Work For You:

Be Creative.

But realistic. Think about your customers and what kind of items they use on a daily basis. Today they can put your logo on pretty much anything that you can think of. But that doesn’t mean that you want to go putting it on something that is not related to your business or isn’t useful to the customer.

If it’s not related to you then the customer might not remember exactly who you are or what you do. If the customer can’t use it then it will probably end up in the trash, and nobody wants that.

Make them visible.

Whether you are at a trade show or even in your office, make sure that your promotional products can be seen. Don’t hide them away in a closet in the office, they won’t do your company any good there. Promo products are essentially walking billboards and therefore cheap advertising for you!

At a tradeshow? Make sure they are on your table so that potential customers can see that you have free goodies and then you can talk them as they grab one.

At the office? Put them in waiting areas, customer service desks, any place that your customers will go and encourage them to take one.

Hand them out everywhere.

Take them to networking events with you and hand these out instead of business cards. Everyone there will be handing out cards and yours will just get lost in the stack! Hand you a custom promotional product and you are sure to stand out from your competition.

However, you do need to be a little careful with this. You don’t want to be handing out something that is big and bulky. This will just get in the way and frustrate the person on the receiving end. Also, you probably don’t want to haul a bunch of bulky items around with you either.

If you need more ideas CONTACT US or check out our ONLINE CATALOG!

10 Awesome Ways to Recycle Old T-Shirts

Recycle Old T-ShirtsEveryone is guilty of have a ton of old t-shirts hidden in their closets. However, we all have our own reasons for keeping them stashed away. Whether it be that the shirt brings back memories or you have a few lucky shirts there is a reason for keeping it. Do you need to make some room in your closet, but don’t want to part with your beloved t’s? Check out our list of ideas to recycle old t-shirts:

Recycle Old T-Shirts

  1. Produce Bag – Do you like to frequent farmers markets? Check out this tutorial and make your own produce bag! Delia Creates
  2. Rag Rug – Your feet will be thanking you for this one! It is a little more work, but the end result is pretty neat. XOELLE
  3. Infinity Scarf – Fall will be here soon and what better way be prepared then to make your own custom infinity scarves! Check this out: Scarves
  4. Tote Bag – You can never have too many totes! They are perfect for re-usable grocery bags and so much more! Follow this tutorial on how to make yours! Instructables 
  5. Quilt – This is a great option for anyone going off to college! A quilt of your kids favorite tees will make them feel at home in their dorm room. Stars For Street Lights
  6. Dog Toys – Don’t spend tons of money on those expensive rope toys at the store! Take a couple of your old t-shirts and make a rope for your furry friend. Bark Post
  7. Super Hero Capes – Every kid wants to be a super hero at some point! Take one of your old t-shirts and help them create their custom cape. You will be the super hero in their eyes! The Tip Toe Fairy
  8. Wall Art – How cool is this? Remember contests, races or events that you have participated in by making a collage of the shirts on your wall! Cut Out and Keep
  9. Throw Pillows – Looking for an inexpensive way to add some flare to your place? Customize your throw pillows with some of your favorite t-shirts! The Happy Housie
  10. Apron – Do you or someone you know like to cook? These are a creative and inexpensive way to protect your clothes while making your next Gordon Ramsey worthy dish! Ruffles and Stuff

Of course we could go on and on with ideas to recycle old t-shirts, but we are pretty sure you don’t want to sit here all day reading ideas.

What other awesome things have you made with your old t-shirts? Share with us on Facebook!

Choosing the Right Apparel for Your Needs

Volunteer | Choosing the Right ApparelIf you have ever been in charge of a big event then you know how hard it can be to make a decision that will please everyone. Especially when it comes to choosing the right apparel, everyone has a different style that they prefer. We can give you a few pointers to help you out the next time you have to pick out the gear for an event!

Choosing the Right Apparel:

The good news is that there really isn’t a wrong choice here. Unless you pick out a heavy sweatshirt for something outside in the middle of summer. When choosing apparel for events like fun runs or even family reunions it is best to stick with the basics. We recommend this for a couple reasons.

  • They work great for both men and women.
  • They help keep your costs down.

When choosing apparel for your event think about where your event is and the time of year. If you are doing an indoor event then you would be fine with a basic t-shirts. However if you are doing an outside event in the fall you may want to do a long sleeve shirt or a hoodie. Doing an outdoor event in the summer? You may want to consider doing tank tops instead of a basic cotton tee.

Another thing you may want to think about is the age group that you will be catering to. If they are an older group you may want to steer away from low cut or V-necks. If you crowd is younger then that style would be a great fit.

We know that choosing apparel for an event can seem like a daunting task, but we hope this helps. If you still are not sure about which direction to take it in let us know. We are more than happy to help you find the perfect piece for your event!