TRADE SHOWS

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We are your one stop shop for promotional items! Our tips and tricks for the Ultimate Trade Show Booth!

You have signed up for your first trade show of the year!

……Now what? 

You’ll need some branded swag to give away right? You need items that will catch the eye of your future customers! It only takes 7 seconds for a trade show attendee to form a first impression of your brand! Don’t fall short, we are your one stop shop to promotional items.

Below are some tips to consider how to outshine the booth next to you by bring the best of the best and setting up for the ultimate Trade show booth!


Tip #1

Swag – Our first tip; keep in mind when picking out promotional items you want to be practical such as pens, water bottles or key chains. But you also want to think outside the box while still being practical, think of things people can use on a daily basis, something that won’t get shoved in a desk or thrown away because the consumer has no use for it.

If you are unsure, we are always here to help guide your way to your trade show needs. Let us help you pick some gear out. Or share our input on what t-shirt would look best with your logo screen printed on it.

Tip #2

FREE – It’s common knowledge that everyone is a fan of anything free. You will have more success at your booth if people feel as though they worked for their freebie, they will walk away with their head raised high feeling accomplished.

Example: Provide a game for consumers to participate in, one company had people partake in a game of Skee-Ball to earn a colorful Pop Sockets. How doesn’t love a good game of Skee-Ball?

This attraction helps the consumer connect, doing something fun and being rewarded to your brand. Now every time they look at your promotional item, whether it be a screen-printed t-shirt or a branded water bottle they will have a positive memory.

Tip #3

Presentation – Why would you spend the time and money on having awesome shirts screen printed and just throw them in a box on the ground for only you to see. Be sure your freebies are being seen, being creative with how you arrange items and giving them dimension will help consumers see thing more clearly. Displaying your promotional items, the correct way is just as important as displaying yourself by wearing your own brand, engaging with trade show passer buyer’s, and handing your freebies out directly to each person who walks by.

Don’t forget, having your logo displayed clearly is huge, you don’t want consumers searching for your company name. Make a bold statement with a snazzy banner or sign.

Tip # 4

Extra Extra – What’s better than free? Free FOOD of course! While this method isn’t for every company, it will work for most! In tip #3 we touched on presentation, bring in other items to your booth to help display promotional items is a great idea.

One company decided to hand out small chip bags, attached to their hand out was a bag clip with their logo displayed on it! Reaching back to Tip # 1 where we urged you to think outside the box but still be practical – this is the perfect example! Who doesn’t need an extra bag clip? Now when the consumer is reaching for their midnight snack, they will be reminded of your company and the delicious snack you provided them!

Whether it’s shirts for you to wear or pass out during the trade show, a bag clip for some chips or even a company sign to grab some attention, Pacific Company is able to help you out with all your promotional needs, don’t hesitate to call for inquires, we are here to help better your business future.

2018: Moving on Up

2017 - 20182017 has been a good year for us. Scratch that, it has been a great year!  One of the things that we are most proud of is that we’ve increased sales. All while becoming more efficient in our work flow process.  We are always looking to make ourselves better for our customers experience and for us as well. That is exactly what we will continue to do in 2018.

Setting goals for a company is a tricky process. We are trying to set goals for 2018 but as with any goal setting things change and the goals can be a moving target.

That being said here are a few things we want to accomplish in 2018:

  • Increase sales of screen printing
  • As a result of increased screen printing, add 2 production employees to help efficiency
  • Add a sales person to handle new and existing customers
  • Take the next step in increasing embroidery sales after bringing embroidery in house last year
  • Increase sales of promotional products by 25%

We know that things can change along the way but we are excited to see what 2018 will bring to us and our customers!

We would love to hear from you and what your goals are for the New Year! Contact us HERE or on Facebook.

Looking Back at 2017

Looking Back 2017Every year most businesses take a look back at the year that they had. When looking back they are hoping to see growth in multiple areas and figure out where they can improve. Here at Pacific it’s no different. At the end of 2016 we set a few goals that we wanted to work towards for 2017. Here is how our year turned out:

Looking Back:

Create More Online Stores

Over the last year we have worked with many of our customers and set up custom online stores for them. Our online stores included:

  • Beats & Rhythms
  • Juliaetta Elementary
  • Prairie View Elementary
  • Gonzaga Prep Bullpup Outfitters
  • Harvard Park Children’s Learning Center North

We would like to think going from one store a year to five this year is a pretty good start!

Increasing Our Screen Printing & Embroidery Sales

This has been a great year for us in terms of production and sales! We are on track to have increased our sales by 10-15% in 2017.

Growing Our Online Presence

Over the last year we have grown our Facebook presence and continue to gain more followers. We have also joined Instagram, Twitter, Pinterest and Google +. Of course our main focus has been on Facebook and Instagram showing our finished jobs. However any big news that we have we do share across all the networks so that we can keep everyone in the loop.

Increasing Our Presence in the Local Market

This last year we joined a local Business to Business networking lunch group. With that we have been able to step into the community a little bit more and work with some of the local restaurants and business with their corporate apparel. We love the people that we have met through this group and we are very excited to see what it brings in the future.

Expanding Our Promotional Products Knowledge

In case you missed it in January we were able to attend the PPAI Expo in Las Vegas. The PPAI Expo is the largest promotional products tradeshow of the year. While we were there we attended multiple educational events and had the chance to visit with 100s of suppliers. The promotional products industry is huge and we barely touched the surface while we were there. However, we did bring back what we did learn and have been able to help our customers interested in promotional products even more!

Throughout this year we have been working on increasing our promotional products sales and will continue to do so into the New Year.

Not everyone likes looking back on the previous year, but we have found that it is the best way to learn and continue to grow!

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We Want To Say Thank You!

Thank YouThis year has been incredible! We just wanted to take a moment to say thank you! As we reflect on this past year we are so grateful for all of our amazing customers and our suppliers!

We will keep this short, but we did want to brag about our customers for a moment! Of course we wouldn’t be where we are today without you and for that we want to make sure you know how much we appreciate you!

Over this last year we have had the chance to work with a lot of familiar faces on some great projects. Not only that, but there have been quite a few new faces coming through our doors with some great ideas that we have helped bring to life.

So without further ado thank you! We look forward to working with all of you for many more years!

THANK YOU!

To keep up with us and our projects follow us on Facebook!

How Screen Printing Has Changed

Screen Printing has Changed

Through out the years the screen printing industry has stayed pretty consistent. Especially when it comes to the process of printing. However, there have been some changes that have made the process a little bit easier. Improvements to the inks and flash units are just a couple examples. Check out what our veteran screen printer, Rick, has to say about the developments in the industry.

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